Email Dashboard
Performance across all email campaigns.
3 email lists Export Report
C
75 / 100
Email Health Score
Solid but average results for this period. Small gains here compound quickly.
Graded on this period's open rate, click rate, click-to-open rate, delivery rate and unsubscribe rate against email benchmarks.
Mailchimp accountΒ·4 campaigns sent in this windowΒ·QPSI, Marketing Lead Generation Master, STEM
Emails Sent
1,355
this period
Delivered
1,155
this period
Open Rate
43.9%
this period
Click Rate
6.4%
this period
Click-to-Open Rate
14.6%
this period
Unsubscribes
9
this period
Performance Over Time
Emails SentOpen RateClick Rate
Sep 7Sep 17
Source: Mailchimp API
Metrics: Emails Sent, Open Rate, Click Rate
Email Performance Funnel
Emails Sent1,355 (100.0%)
Delivered1,155 (85.2%)
Opened507 (37.4%)
Clicked74 (5.5%)
Source: Mailchimp API
Metrics: Delivered, Opened, Clicked
Engagement by Device
Device-level opens require Mailchimp email-activity access, which is not available on this account's plan.
Source: Mailchimp API
Metrics: Opens by Device
Email Campaigns(most recent first)
| Campaign | Sent on | Sent | Open | Click |
|---|---|---|---|---|
| NJ Utilities Outreach - GOLF Outing Information (1st Touch)ViewPreviewEdit | Sep 17 | 228 | 48.7% | 12.8% |
| STEM Scholarship Outreach Email (copy 01)ViewPreviewEdit | Sep 11 | 2 | 0.0% | 0.0% |
| STEM Scholarship Outreach EmailViewPreviewEdit | Sep 11 | 118 | 60.9% | 22.7% |
| Sept 7 - Last Chance (Sept 24) Urgency PushViewPreviewEdit | Sep 7 | 1,007 | 41.7% | 4.0% |
Source: Mailchimp API
Metrics: Emails Sent, Open Rate, Click Rate
List Performance
| Email list | Subs | Open | Click | Growth |
|---|---|---|---|---|
| QPSI | 1,856 | 32.9% | 9.3% | -3.0% |
| STEM | 343 | 52.4% | 7.2% | 0.0% |
| Marketing Lead Generation Master | 213 | 50.0% | 17.7% | 0.0% |
Source: Mailchimp API
Metrics: Subscribers, Open Rate, Click Rate, List Growth
Email Health
| Signal | Count | Rate |
|---|---|---|
| Hard Bounces | 145 | 10.70% |
| Soft Bounces | 55 | 4.06% |
| Spam Complaints | 0 | 0.00% |
| Unsubscribes | 9 | 0.66% |
Source: Mailchimp API
Metrics: Bounce Rate, Spam Complaints, Unsubscribes
Grade scaleA90 β 100 ExcellentB80 β 89 GoodC70 β 79 AverageD60 β 69 Below AverageF0 β 59 PoorAll metrics compare to the comparison period you selected unless noted Β· hover any β for a plain-English explanation Β· all data pulled live via API integrations.